In 6 months you’ll:
- Create sales systems that generate repeatable revenue
- Increase your take home pay as the owner without working more hours
- Set policies and boundaries that indicate your level of business maturity
- Learn how to keep selling even when your schedule is full
- Structure your business so you can take 6 weeks + off a year if you want
This mastermind is for MFR Therapists, PT’s, OT’s, and Massage Therapists. We’re going beyond the foundations and transforming your business into the mature and stable business you always wanted.
Business owners committed to investing $6K and creating at least 5-figures in new profit within 6 months — while feeling more ease and certainty.
Service-based business owners at capacity, who know more hours isn’t the answer.
Entrepreneurs ready to make confident decisions and experience stability in both profit and mindset.
Who This Is For
Profit doesn’t come from doing more.
It comes from selling better. And we’ll teach you how.
Learning Advanced Sales:
Sales isn’t sleazy. It’s the most powerful skill you can master.
Inside Beyond 100K, you’ll learn how to sell with clarity, calm, and consistency.
You don’t need more clients.
You need better sales skills.
You need better sales skills.
- Stops feast-or-famine income cycles
- Creates predictable revenue
- Builds true confidence in your offers
- Simplifies decisions around marketing, pricing, and retention
- Frees up time and mental space to lead like a CEO.
Stop relying on word-of-mouth
Offer your full transformation with confidence
Build revenue you can count on
Your business should be able to pay you with stable dependable repetition.
You should have paid time off.
You don’t need to create another business in order to finally have enough money, your current business can create enough profit to pay you what you want to get paid.
No scripts, no pressure, no guessing
Who This Mastermind Is For
you’re exactly who this mastermind was built for.
You’ve outgrown beginner advice, and now you’re ready to step into real business maturity.
You belong here if...
You’re past the survival stage. Now you want sustainability, legacy, and a business that builds generational wealth. You’re no longer interested in grinding. You’re interested in ownership, leadership, and learning how to manage money like a true CEO.
This mastermind is built for high-earning, high-integrity therapists who are delivering results, and who are tired of doing it all alone.
05 /
You’re the go-to expert in your town, fully booked or close to it — but you’re exhausted, running on fumes, and still not paying yourself what you should. You know the hustle isn’t sustainable, and you’re done trying to fix it by working harder.
You’re quietly dreaming bigger than your treatment room.
You’ve mastered your craft — and now you’re starting to think about teaching, mentoring, hosting retreats, or building something more expansive. You’re not new to success, but you’ve been playing small behind the scenes… and you’re ready to step into your next level.
You’ve been doing all the things — and it’s breaking you.
Your revenue looks impressive from the outside, but the back-end of your business is pure chaos. You’ve got zero systems, no policies, and your brain is your business plan. You’re ready to simplify, stop over-functioning, and build something that actually supports you.
You’ve got big ideas — but no roadmap to make them real.
You’re strategic, ambitious, and absolutely not lacking in vision… but turning those ideas into structured, sellable offers? That’s where you freeze. You need direction, accountability, and a high-level container that can stretch you and organize you.
Your schedule is full, but your take-home pay isn’t cutting it.
01 /
02 /
03 /
04 /
You’re already successful — but you want true wealth.
If you recognize yourself in any of these —
If you're ready to trade rollercoaster months for steady, predictable growth and feel confident in your next steps, you're in the right place. You don’t need to grow bigger—you need to grow smarter.
Inside Beyond 100K, you’ll learn how to create lasting profit and unshakeable business confidence:
What We Teach: The 5-Step Beyond 100K Process
Build intentional systems and offers that maximize profit without chaos.
Make clear, powerful decisions that support sustainable business growth.
Refine pricing, improve margins, and embrace steady profitability.
Know your numbers, course-correct calmly, and build wisdom.
Decide
Scale
Profit
Reflect
Stabilize your business so success feels predictable and repeatable.
Repeat
These steps are simple and actionable—even for busy business owners who feel they don’t have time to add one more thing.
The next 6 months will include:
Printed and Digital Workbook
- Brand new curriculum with worksheets and prompts
- Mailed to you for free
- Digital access to begin working immediately
Weekly Live Coaching Calls/Tuesday's at Noon Central
- Tuesdays at noon
- 60 Minute calls
- Live coaching
- Live question and answer
- Live trainings
- Make real time transformation every single tuesday
1:1 private coaching feedback via Monthly Reporting.
- You report your revenue, expenses, and owners' pay.
- You report your self evaluation for the month,
- We provide direct and private coaching and strategy emailed back to you at the beginning of each month.
- Over time you get a customized graph that shows your progress month over month
- Support for every decision you want to make and for the decisions you don’t want to make to ensure that you are moving your business towards peace and calm and not staying stuck in old habits or patterns that keep you confused and frazzled.
Course Portal 24-7 learning at your fingertips.
If you have a question, we have an answer, training, or replay that covers it. Curriculum includes these Modules:
- Repeatable Sales Process Training
- Increasing Take Home Pay
- Policies and Procedures
- Money Management
- Scaling
- Bigger Ticket Offers
- How to sell without stopping
- Booking out and staying calm
- Hiring
Private Replay Podcast
- Never miss a coaching session even if you “miss” a coaching session
- Recordings are uploaded within 24 hours of a call ending
- Listen anywhere on the go
- Re-listen to deepen your understanding of the coaching concepts provided
Exclusive Facebook Group for
- Group support
- Coaching
- Celebration
- Check in
- Get questions answered
Meet Your Coach:
My clients have:
- Out-earned their spouses and partners
- Taken more real vacations
- Created systems that make their businesses feel calm, mature, and sustainable
If you’re already successful
Heather Hammell
Hi, I’m Heather Hammell—Life and Business Coach for service-based therapy providers and founder of The MFR Coach™.
Over the past five years, I’ve helped Myofascial Release Therapists get fully booked without burnout. And for the last two, I’ve coached seasoned PTs, OTs, and Massage Therapists to go beyond fully booked—scaling their revenue, reducing their hours, and creating more space for the life they actually want to be living.
My mission is simple:
—and secretly craving more impact, income, and freedom—this mastermind was built to take you beyond what you thought was possible.
To help you build a business that produces profit and peace—so you can enjoy your dream life outside of your dream business.
I live in a tiny town with just one stoplight, alongside my husband Abe, our sweet dog Jewel, and our mischievous cat Otis. I’m also a proud mom to three amazing kids—Joey and Theron, who are both in college, and Hadley, who’s holding it down in high school.
Client Spotlight
“You asked me to do the math on what staying at the hospital was really costing me. That changed everything. So did learning how to recognize grief in my body — it made it safe to leave.”
With the support of coaching, she:
Megan Ziman,
PT, DPT, ATC, Owner of Turquoise Therapeutics Myofascial Release, Aurora, IL
“Year one, I learned how to help people get results by choosing the best times for me to work — and I made a shit ton of money doing it.
Year two, I learned how to take a shit ton of time off… and still help people get excellent results.”
Before coaching, Megan was working 36 hours a week at a “cushy” hospital director role, making $50/hr — but stuck working late nights she hated, feeling torn between her patients and her kids.
“My brain was totally focused on my kiddos at home during the later time slots. I learned that I show up best earlier in the day, so I stopped working evenings. I don’t want my name on results when I’m tired.”
"I left my hospital job faster than I ever thought possible — and made 4x more doing work that supports my life."
After just one year in the mastermind, Megan left the hospital and built a private practice that generated $200K in just 10 months.
- Took 13 weeks off in 2024
- Helped more patients get better results
- Funded her daughter’s $800 equine therapy class
- Built a business that allowed her husband to retire early and be the stay-at-home parent
Deidre didn’t just increase her income — she built a business that finally supports her, both financially and emotionally.
Deidre Buckingham
LMT, PTA, Owner of The Mending Tree MFR in Madison, WI
When Deidre joined the mastermind, she was exhausted, overworked, and unsure if she could keep going as a therapist. Four years later, her total revenue hit $389,706.29, and she knows exactly what made the difference.
“I tracked what I would’ve made if I’d kept doing what I was doing… and coaching gave me an extra $160,802.32 in income. That number still blows my mind.”
“I made an extra $160K from coaching — and probably saved my entire career.”
That’s nearly 27x the return on her coaching investment — and it completely changed the trajectory of her business.
“Before coaching, I seriously questioned how much longer I could keep going. Now, I can’t believe how far I’ve come.”
Angie De borja
DPT, Owner of De borja Physcial Therapy and Myofascial Release, Baltimore, MD
Before joining the mastermind, I was doing okay — but I didn’t really know where my money was going or how much I could pay myself. I felt like I was guessing all the time and hoping it would work out.
Inside Beyond 100K, I finally got clear.
I created a system for managing my finances that’s simple and sustainable. I know what’s in my accounts, how much is set aside for taxes, and exactly how much I can take home — at any moment.
“I used to feel totally unsure about my numbers. Now I open an app and instantly know what I have to spend, save, and pay myself — and I use that info to make confident decisions every single day.”
More importantly, I use those numbers to make decisions about pricing, marketing, taking time off, and investing in my business — without stress or second-guessing.
“When a few packages are ending, I know if I need to ramp up marketing — or if it’s okay to coast.”
Since starting coaching 20 months ago, I’ve collected $262,987.42 in revenue — and it hasn’t come from hustle or guessing. It came from learning to lead my business with clarity and intention.
I used to wonder if I was doing enough. Now I know I am — and that calm has changed everything.
Beyond 100K helped me build this version of success—one that’s profitable, sustainable, and rooted in calm confidence. I’m just getting started… and I’m keeping on, keeping on."
Jonathan Wolff
PT, Owner of Wolff Pack Wellness, Waverly, Iowa
In 2023, I made $56,411. In 2024, I crossed six figures with $100,033 in revenue. And as of April 2025, I’ve already brought in $38,215. I paid $10,908 in taxes last year—in full from a fully funded tax savings account. That level of financial preparation and pride is something I never imagined before coaching.
"Since starting coaching in February 2023, I’ve created $194,660 in revenue—and I just sold a 12-pack today.
I feel darn proud when I see these numbers. But the biggest shift? I haven’t canceled a single session this year for mental health. In 2024, I rescheduled 87 sessions for that reason. Now, I’ve created a schedule that supports me. I take time off every two months, and I still convert 100% of new clients into packages.
I wake up every morning and tell myself: It doesn’t matter who walks through my door or what they present with—I know what to do.
This year I’m traveling to the North Shore for hiking and photography, attending another MFR immersive in July, and heading to a spiritual retreat in Colorado in September. I have no debt, my retirement portfolio is growing, and my business finally feels as solid and supported as I am.
Michael Bodmer
PT, LMT at Bodhi Ways LLC, Physical Therapy & Myofascial Release, Columbus, Ohio
But the biggest shift wasn’t just financial. Working with Heather helped me finally understand that I don’t have to constantly ‘fix’ everything. I realized I was carrying around a sense of shame — feeling like I wasn’t doing enough, even though I was doing so much. Through coaching, I gave myself permission to rest, to take care of myself, and to trust in the business I’ve built.
“Before I started working with Heather in June 2023, I was making around $72,000 a year while juggling two jobs and seeing 20 to 25 clients a week.
Since then, I’ve brought in over $173,000 — and I was able to quit my second job by October.
Heather didn’t just help me grow my revenue — she helped me redefine success in a way that feels sustainable and grounded.”
Coaching helped me stop second-guessing and start trusting myself. It’s been empowering, profitable, and honestly, life-changing."
Abigail Southgate
LMT, Owner of Natural Aspects of Health Myofascial Release, near Medford, OR
I started working with Heather in March 2023, and since then, I’ve made around $233,900 — and the wild part is, I wasn’t even focused on maximizing income. I was busy creating a Self-Care Workshop for my clients and developing an Instructor Training course to teach others how to lead it. This offer is now out in the world!!
"Before coaching, I was grinding hard and barely pulling in $57K a year. I was so burnt out, I seriously considered quitting and becoming a barista.
One of the biggest shifts? I finally raised my rates for the second time. I’d been carrying that decision around for so long without realizing how much space it was taking up. Once I did it, everything changed—new clients booked right away, and I felt completely in alignment.
I also started offering immersives, and let me just say: if you’re feeling bored or burned out, immersives are the answer. They’ve brought joy, depth, and flexibility back into my schedule.
1 payment of
You'll submit your application. Upon acceptance to the mastermind you will make a one-time payment of $6k in total. See terms and conditions for more information.
THE INVESTMENT
$6000
6 payments of
You'll submit your application. Upon acceptance to the mastermind you will make your first payment of $1,000 and be charged the remaining balance for the next 5 months. See terms and conditions for more information.
$1000
MASTERMIND STARTS July 8th, 2025.
Application Criteria
This mastermind is for you if you are making $75,000 or more in your therapy service based business.
If you’re wondering whether this will work for your specific business: If you’re making $75,000 or more in your therapy service based business, it does. The results aren’t based on your industry — they’re based on the quality of your decisions and the process you follow.
Ready to make your next $30K and feel more stable than ever? Apply now to join Beyond 100K and step into your next level of calm, confident business ownership.
Duration: This is a 6-month mastermind that starts July 8th, 2025.
"I don’t want to scale or build a big team."
Perfect. This is about profit and calm, not adding complexity. We help you work smarter, not bigger.
What if I'm thinking…
"I don’t have time for this."
This mastermind is designed for business owners with busy schedules. Every piece is streamlined for efficiency and clarity — no fluff, just focused guidance.
"I’m already successful — why do I need this?"
Success without stability leads to burnout. This mastermind helps you turn unpredictable months into steady, reliable profit so you can lead with confidence.
"Will I really create 5-figures of extra profit??"
If you show up and follow the process, yes. We focus on proven, repeatable strategies that have delivered significant results for other service-based business owners.
"Will this work for my industry?"
Absolutely. This process is built for fully booked service-based businesses across industries and focuses on business maturity and smart decision-making — not on niche tactics.
