Turn your hands-on practice into a flourishing fully booked business, even if you're new or live in a small town.
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In reality, you’ve spent a lot of time hoping for a thriving, financially successful MFR practice while not believing fully that it was possible.
THE MISCONCEPTION
You’d open up shop, be fully booked, and help so many people with the power of your training.
"Build it and they will come."
AS A hands-on THERAPIST YOU ALWAYS THOUGHT IT WOULD BE SIMPLE.
In order to get fully booked and make money you need to be able to talk about and sell results.
YOU HAVE THE SKILLS TO HELP PEOPLE...
RIGHT HERE. RIGHT NOW.
LET ME TELL YOU THIS...
You don’t need another training or seminar, a better location, people who already know about the services you offer, a better website, or more social media followers.
I was waiting to feel successful by continually going to and repeating MFR Continuing Education Seminars.
And-while my skills were truly amazing, I lacked the self-concept (aka the thoughts and beliefs about myself) that allowed me to sell MFR with confidence and trust myself to make decisions.
I questioned my ability to command a rate that would lead me to be a high-income earner.
Can you relate?
I found myself spending everything I made on going to more seminars so I could feel better.
Plus, I wanted to feel connected to people who were doing what I was doing.
I’VE BEEN THE MFR COACH® FOR THE LAST SEVERAL YEARS, BUT BEFORE I WAS THE MFR COACH I WAS JUST LIKE YOU. I STRUGGLED TO SELL MFR. I WORKED REALLY HARD AND I ALMOST BURNED MYSELF OUT.
Now I’m a Business Coach for Hands-on Therapists who want to have 6-Figure Businesses. I’m an author, a podcaster, and a thought leader. It is my mission to help all therapists become high income earners. It is also my mission that you never have the opportunity to burn out in your business.
I will help you make more money then you ever imagined possible while working 20 or less hours a week. I will help you get out of your own way and get fully booked now. It is possible to sell with confidence and unbothered energy and I will help you do so.
As a business coach for hands-on therapy practitioners, I've helped 200+ therapists — including MFR therapists, OTs, PTs, LMTs, and SLPs — get fully booked, overcome client objections, and charge a rate that makes it impossible to underearn or burn out..
One Day, It Occurred To Me That I Was Responsible For My Happiness
All I had to change was my belief in what was possible for myself.
From there I made decisions that helped my business feel amazing to me.
Set my business up in a SUCH A WAY THAT:
Work hours that fit into my family life
even if I unexpectedly lost a client, I’d still have plenty of money to cover expenses and make a profit
Charge more
Without losing clients
(not the other way around)
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I got to be present with my children at all of the activities I wanted to be at.
Instead of earning just enough, I started to actually have money, lots of it.
My clients were better fits and willing to pay my rates. I was booked out more than ever.
On the contrary…
And I was still a good person, a great therapist, and my clients got amazing results.
I want to live in a world where all Therapists know how to create a 6 figure business that they LOVE.
This week I am fully booked at my new higher rate!
Beth McMorran
Robyn Opacity
I had my first fully booked day!
Build CEO-level confidence in yourself as a therapist and as a business person
Create clients that return again and again to get the results they came for
YOU’LL LEARN HOW TO HAVE CONTROL OVER EVERY ASPECT OF YOUR BUSINESS
Work only the hours that feel best to you without missing out on best-fit clients
Decide your rate with confidence
Decide on your policies and how to enforce them without worry that your clients will “hate you”
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You won’t compromise your values and you will collapse time knowing exactly what to focus on.
Here is how we’ll achieve that:
JOIN NOW
Had my biggest month in my business, $17557 which is blowing my mind.
Kimberly Stacy
January was my largest income month to date - almost 11K!!
Jennifer Streeter
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When you join by March 30th, you'll also get the 5 day live ‘First Visit & Rebooking’ training. This is designed to help therapists turn strong visits into committed clients. We will cover:
• Why commitment issues are rarely about price
• The common mistake therapists make that unintentionally weaken follow through
• How to guide conversations so clients feel confident continuing care
• What to listen for during an evaluation that reveals readiness or hesitation
• Simple shifts that turn a “good session” into a clear path forward
You will not just learn the concepts. There will be dedicated workshop time where we role play real client scenarios.
These tools help you retain clients, support long term care decisions, and ultimately help clients get the best possible results.
I gave notice to my part-time job driving 96 miles round trip. It opens up my own schedule for my own paying clients to book. I was waiting until I was fully booked to do this, but I am no longer waiting. It is because of coaching I am taking this leap. So thank you!
Melissa Swieczkowski
Heather Hammell I thought going to my first class was the most life-changing thing to ever happen to me. Then I joined The MFR Coach. You truly helped give me a whole new life. As of today, I have crossed over the $20,000 mark. This is in 8 months with mostly part-time work. I can't wait to see where this takes me. Thank you coach.
Genevieve Dominguez
I made over $125,000 in the last 12 months while taking 6 weeks off, and working an average of 12 hours/week! I'm living the life that I envisioned when I left the hospital - being able to spend more time with my girls and pick them up from school, take them to their activities and trips, not work on the weekends unless I want to, and not having to ask anyone for permission to take time off. Thank you Heather!
Kris DOmingo
THE NITTY GRITTY
1 payment of
$2500*
5 payments of
$500*
save $500!
save $500!
*See terms and conditions on checkout page for more information.
Oh my gosh! I actually told a new client my actual rate (like it was the news) she paid it and smiled!!
THEN I sold a package to a new client and one to an established client!! It really feels good to feel worthy of my rate and people love to give me money for helping them!
Thank you all for being here and being so supportive!
Aimee Slater-West
We're only half way through the month and I've made over 9k in sales so far! This is so freaking cool! I am celebrating by taking a last-minute beach vacation that doesn't involve work! This is a huge step for me to take intentional time off that doesn't involve a seminar!
Rachel Pecora
Yes. No matter how far you are in your MFR practice, this program can help you stop underearning and burning out. You’ll learn what to change to make your practice work better for you and for your clients. You’ll stop working hours you don’t like working and you’ll stop feeling out of control in your practice.
Yes. Having other therapists near you, can be super helpful. When you learn how to get found and how to sell MFR in your community, more people will find you and opt in to treatment with you. There are more then enough bodies in every community to support as many MFR Business as are set up there. Other therapists are not your competition. You will learn inside the program exactly how to sell MFR to your best fit clients and exactly how to use other practices in your area to your advantage.
If you identify as an MFR Therapist and you have a strong desire to have your own business, this program is for you. You are not required to leave your hospital/contractor job in order to be a part of this program…But you likely will leave your job/contractor position sooner than you ever imagined (but only if you want to).
Inside this program you learn how to create a 6-figure business working 20 hours of less per week. That sounds like a lot less work then a full time corporate job. You’ll also have the freedom to set your own schedule and take vacations without asking anyone else for permission.
You are ready to dive into an MFR-only business when you’ve had at least 2-3 MFR seminars and when you decide to own that you are an MFR Therapist. There is no benefit to you (or your clients) for you to wait to be an MFR “Expert” before you become an expert at running your MFR business. You’ll be able to easily afford more seminars to strengthen your skill level sooner when you allow yourself to learn the skills of selling MFR. Most clients in my program take lots of seminars, pay for treatment for themselves, and do extra seminars like T4T, and Skill Enhancement because the business they have created supports this.
Oh my Gosh you guys!! I'm fully booked this week - for the first time EVER! Only you could understand my excitement.
Zetty Morgan
I broke 2 months of over $10,000 revenue, and over $78,000 this year. Before coaching this amount of money would have taken me at least 3 years to make, while working my ass off.
Emily Chiado
In 2024, I made almost $105,000. In 2025, I made nearly $145,000. I made $40,000+ more in 2025 as a direct result of Heather’s coaching.
Jane Pullam
I was told years ago, I would never be able to work on my own, make a profit, let alone support myself if I left the corporate world. I know I can! I made over $118,000 in 2025 - all thanks to Heather and her program!
MICHAEL BODMER
I worked less and made more than I have ever made. I had more freedom and flexibility in my life. I taught more coaching sessions than my goal, and consistently received treatment throughout the year.
Luan Menda Cocking
Went down to working 3 days per week for last 6 months and still made same amount of money as last year. Fully booked is now 12 folks a week (It was 15-20).
Deidre Buckingham
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