The MFR Coach | Group Coaching Program
The MFR Coach™’s 12-Month Business Foundation Program 
Have a 6-Figure MFR business with 20 clients or less per week.
You don’t have to work harder.

You don’t have to be an expert in your MFR Skill Set or in Business.

I’ll show you how.

Does This Sound Like You?
As a MFR Therapist you always thought it would be simple.

You’d open up shop, be fully booked, and help so many people with the power of MFR.

"Build it and they will come."

In reality, you’ve spent a lot of time hoping for a thriving, financially successful MFR practice while not believing fully that it was possible.

So for now…

You want to increase your income but you keep telling yourself you aren’t sure how.

  • You don't have all the clients you'd like and have no idea of how to reliably find them in a way that doesn’t feel weird or salesly…
  • You feel exhausted but have zero in savings to show for your hard work. You don’t even consider raising your rates because the thought of it makes you cringe.
  • You have more capacity to help MORE people AND to help your current clients in a more impactful way — but you don’t know how to make that happen without coming across as pushy or scaring off your current clients.

So even though you’ve done all the training, and know you’ve got the skills to change people’s lives… you feel like you’re getting in your own way.
I have a good news for you...
You’ve got the missing link in health care literally in the palm of your hands.
NOW is the time to get out of your own way!
Let me tell you this...

is wrong with you or your talent as a therapist.

YOU have the skills to help people right here, right now.

In order to help more people and build your 6-figure MFR business, you don’t need to wait until you have:
  • A Fill-In-The-Blank Business Blueprint
  • One More Seminar
  • A Bigger More Affluent Location
  • People who already know about MFR
  • A Better Website
  • More Followers

This list is a bunch of traditional business bullshit thinking.

None of these things will create the business you want.
"You are a John Barnes Trained MYOFASCIAL RELEASE THERAPIST"
It's no mistake that you picked MFR as your career.

You’re not here to play small or to try to fit into a box and be normal.

You are unique by nature and by choice.

But right now, you’re trying to do what everyone else is doing even though you’re already unique, specialized, and committed to doing things differently (us MFR therapists are already weirdos according to ‘traditional rules’).

You don’t want a business based on tired principles that are part of the same system you fight against daily.

You want to feel good about the results you create in the world and earn an income that you can feel proud of.

You want time for your life outside of work too.

This is all possible. I'm here to show you how.
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I’m Heather Hammell. I’ve been the MFR Coach™ for the last several years, but Before I was the MFR Coach I was just like you. I struggled to sell MFR. I worked really hard and I almost burned myself out.

Now I’m a Life and Business Coach just for MFR Therapists who want to have 6-Figure MFR Businesses. I’m an author, a podcaster, and a thought leader. It is my mission to help all MFR therapists become high income earners. It is also my mission that you never have the opportunity to burn out in your business. I want MFR to be mainstream and for people to opt into MFR care before anything else.

I’ve coached well over 100 MFR Therapists on how to sell MFR, overcome client objections, and charge a rate that makes it impossible for you to ever underearn or burn out.

I will help you make more money then you ever imagined possible while working 20 or less hours a week. I will help you get out of your own way and get fully booked now. It is possible to sell MFR with confidence and unbothered energy and I will help you do so.

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After 10 years in my MFR Practice, I was looking for ways to feel happier and less alone.

I was tired of feeling at the mercy of my clients for my self-esteem, frustration, and happiness.

I was waiting to feel successful by continually going to and repeating MFR Seminars.

And-while my skills were truly amazing, I lacked the self-concept (aka the thoughts and beliefs about myself) that allowed me to sell MFR with confidence and trust myself to make decisions.

Here’s how that lack of self-concept was showing up:

I questioned my ability to command a rate that would lead me to be a high-income earner.

I found myself spending everything I made on going to more seminars so I could feel better.

Plus, I wanted to feel connected to people who were doing what I was doing.

One day, it occurred to me that I was responsible for my happiness and I went to work to resolve my unhappiness in my business once and for all.

All I had to change was my belief in what was possible for myself.

From there I made decisions that helped my business feel amazing to me.

Things like:

  • charging what I wanted to earn
  • working the hours that worked best for my lifestyle and family and
  • setting my business up in a way that meant even if a client (or two) quit unexpectedly, I’d still have plenty of money to cover expenses and make a profit.

I found that nothing bad actually happened to my business when I made these changes.

I was happier.

My clients were better fits and willing to pay my rates. I was booked out more than ever.

Instead of earning just enough, I started to actually have money, lots of it.

I got to be present with my children at all of the activities I wanted to be at.

And I was still a good person, a great therapist, and my clients got amazing results.

I learned how to sell MFR to anyone I offered it to.

I quit playing small and I started showing up BIG to my business.

I want to live in a world where all MFR Therapists know how to create a 6 figure business that they LOVE.

That’s why I created the program that will show you how to get there too.
The MFR Coach™’s 12 Month Business Foundation Program
Become the therapist that creates a 6-figure MFR business without working harder or burning out.
Inside this group coaching program you’ll learn how to have control over every aspect of your business including how to:
  • Create clients that return again and again to get the results they came for
  • Decide your rate with confidence
  • Work only the hours that feel best to you without missing out on best-fit clients.
  • Decide on your policies and how to enforce them without worry that your clients will “hate you” 
  • Build CEO-level confidence in yourself as a therapist and as a business person.
Master these skills to create your 6-Figure MFR Business Without Working Harder or Burning Out…
Inside my program you will learn these exact skills to create your 6-figure MFR Business. You won’t compromise your values and you will collapse time knowing exactly what to focus on.
 #1 Raise Your Rate 
  • Stop underearning in your practice.
  • Set Your Exact Rate Using Facts and Data
  • Never Use Your Neighbor or Friend to determine your rate again.
  • Quickly overcome any drama that comes up
 #2 Understand Why People Say NO to MFR 
  • Understand what an objection is
  • Learn how to Ask High Value Questions
  • Stop leaving it up to clients to opt in to treatment
 #3 Sell MFR To Anyone In Any Situation.  
  • Learn my philosophy on Selling MFR
  • Learn how to enjoy selling MFR
  • Learn how to have a natural conversation with your clients
 #4 Get Fully Booked  
  • Be In demand
  • Be Your Own Best Referral Source
  • Be unbothered by anything that arises in your MFR Business
 I have laid out a special 90 day foundations section inside the course so you can speed through your business foundations in 90 days or less... Focus your time on what your business needs.

Then spend the rest of the year getting coached, trying things, evaluating, and getting better and better at selling MFR.

You will receive personalized coaching on live calls and inside the Facebook group. Watch your income, happiness, and satisfaction transform during this process. 
"I went into coaching with the goal of improving my confidence with my new hourly session rate.

But what I got was so much more than that. I not only make the salary that I want to make, but I’ve learned how to be a better business owner.

I’ve learned how powerful our thoughts matter and the importance of believing in ourselves and our clients to achieve their goals."
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  "I REALLY feel and know that I can help people, that MFR really CAN make a difference in their lives if they just stick it out, and I can say that confidently.

And if they don’t buy in for whatever reason, I’m not taking it personally (as much). Because there are people who want this work, and they ARE finding me. I look forward to continuing and growing and seeing what is possible - while enjoying the ride!"  
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"Heather is the real deal. If you're considering working with her and want the results she is offering, get coached. All you have to do is show up with an open mind and be willing to start.

If you want what's on the other side of whatever it is you may be struggling with in your business - similar to our clients that want what's on the other side of their pain - Heather is the coach for you."
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  "My business was out of control and out of my control before coaching. Now I feel empowered around making decisions for myself that help me create the life I want."  
Here’s What You’ll Use to Build Your 6-figure MFR Business
Weekly Live Coaching Calls

  • Every Tuesday 10 am Central Time Zone for an entire year
  • Get Help Live
  • Get Coached Just From Listening
Course Portal

  • 90 Day Foundations To Fast Track Your Way To your 6 Figure MFR Business
  • Weekly Reports to tally your wins and keep you focused on what is working
  • Digital Work Book
Private Podcast Feed

  • Listen to coaching call replays from anywhere
  • Get Coached Over and Over Again
  • Re-visit Concepts to get a deeper understanding
Exclusive Facebook Group

  • Coaching is only a “tag” away inside our facebook group
  • Get Coached Any Time, no need to wait for a live call. We answer every question/need for coaching
  • Get Support When You are Struggling in Real Time
Join The MFR Coach™’s 12-Month Business Foundation Program
Create the foundation for your 6-figure MFR practice!
$3000 USD
With coaching, you become empowered and unstoppable.
 You create the world around You. You stop waiting for things to work out. You use your skills to create exactly what you want. 
As The MFR Coach™, I get full-body goosebumps watching MFR Therapists change from disempowered to fully empowered.

YOU command YOUR rate and patient plans of care.

YOU decide who YOU allow into your space.

YOU decide what YOU spend your time on.

Overwhelm is not an option anymore because YOU know who YOU are.

YOU realize that you’re always in control of both your life and your business. It’s a realization that sticks with you forever.

YOU did not come this far (taking seminars and being dedicated to MFR) to underearn and overwork and constantly be overwhelmed by your business or home life.

It’s time to have:

✨ More fun and less stress.
✨ More time with the people you love.
✨ More than enough money.

This group coaching program equips you with all the skills you need to create this in your life and business.
"Working with Heather is a game-changer. She helped me cut through inertia and confusion to become more organized and clear with my practice and message to potential clients.

She helped me make decisions quickly and move on.

I doubled my income in a month.” 
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“I can’t express how much I appreciate Heather!

She has been a world of difference for my MFR practice, propelling me from a place of floating along in my “business raft” to taking control of it.

This year alone I’ve helped many more people with MFR and doubled my annual income

I'll be hitting 6 figures for the first time ever in my life and career!), and I am enjoying life more than before!”
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“It is overwhelming to get started with business and she breaks it down and helps you on each and every step so you can start your business on a positive note and stay positive throughout the process.

As you can tell I am a very happy and satisfied client of hers and would recommend her to anyone who is stuck and want to go to the next level.

I can't thank Heather enough for my success with my business."
Don’t wait until you’ve started your MFR business to invest in this program.
You’ve already invested in the MFR Seminars (likely a LOT of them), so you have all the skills to create amazing results for your clients.

But you still don’t know how to turn those skills into a profitable, thriving business.

THIS is the program that will change that. You will create the framework for your thriving 6-figure MFR Practice. Learn the WHO, then create your HOW from there.

Don’t wait.

The time is now.
Join The MFR Coach™’s 12-Month Business Foundation Program
Create the foundation for your 6-figure MFR practice!
$3000 USD
Q: I’m brand new to MFR, can I really start an MFR only business?

A: You are ready to dive into an MFR-only business when you’ve had at least 2-3 MFR seminars and when you decide to own that you are an MFR Therapist. There is no benefit to you (or your clients) for you to wait to be an MFR “Expert” before you become an expert at running your MFR business. You’ll be able to easily afford more seminars to strengthen your skill level sooner when you allow yourself to learn the skills of selling MFR. Most clients in my program take lots of seminars, pay for treatment for themselves, and do extra seminars like T4T, and Skill Enhancement because the business they have created supports this.

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Q: I make a lot of money at my hospital/contractor job. Is this program still for me?

A: If you identify as an MFR Therapist and you have a strong desire to have your own business, this program is for you. You are not required to leave your hospital/contractor job in order to be a part of this program…But you likely will leave your job/contractor position sooner than you ever imagined (but only if you want to).

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Q: I’ve had a business for a long time. Is this program for me?

A: Yes. No matter how far you are in your MFR practice, this program can help you stop underearning and burning out. You’ll learn what to change to make your practice work better for you and for your clients. You’ll stop working hours you don’t like working and you’ll stop feeling out of control in your practice.

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Q: There are other therapists in my town who are expert level. Does it make sense for me to open a MFR only practice using this program?

A: Yes. Having other therapists near you, can be super helpful. When you learn how to get found and how to sell MFR in your community, more people will find you and opt in to treatment with you. There are more then enough bodies in every community to support as many MFR Business as are set up there. Other therapists are not your competition. You will learn inside the program exactly how to sell MFR to your best fit clients and exactly how to use other practices in your area to your advantage.

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Q: I have done Raise Your Rate Bootcamp. How is this program different?

A: Raise Your Rate Bootcamp is an amazing training. It is 1 pillar of my coaching curriculum. It will help you raise your rate. The 12-month program will help you actually start charging your new rate, teach you how to sell MFR at that rate, and help you feel more confident when your clients have objections to your rate. You’ll also learn how to get clients to stay in treatment, and how to get fully booked. Inside the program, you’ll learn all of the pillars and so much more AND you’ll have live coaching support to help walk you through all the reasons your brain will give you that will keep you from putting that new rate into action. We will collapse the amount of time it takes for you to decide that rate and earn your first dollars from that rate.
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Q: How long will it take for me to start earning money?

A: 60% of clients made their money back within 4 weeks of starting program. Earn your money back right away and spend the rest of your time in coaching making even more money.
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Q: I’m afraid making more money just means working harder, am I right?

A: Inside this program you learn how to create a 6-figure business working 20 hours of less per week. That sounds like a lot less work then a full time corporate job. You’ll also have the freedom to set your own schedule and take vacations without asking anyone else for permission.
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Feel like your success so far is a fluke?
Get coaching to keep yourself from catching ‘it’s the flukes’ and giving up everything you’ve achieved.
Feel like your business is just fine as it is?

It likely is, but imagine what happens when you stop coasting and you do your MFR business on purpose. Sure it’s easy to earn just enough money, but it’s extraordinary to earn more than enough and it’s life changing when you do so.

Join The MFR Coach™’s 12-Month Business Foundation Program
Create the foundation for your 6-figure MFR practice!
$3000 USD
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