EP. 272  From $75 Sessions to Fully Booked at $185- Emily Chiado’s Foundations Journey

In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, raise her rate with facts and data, and sell MFR with a clear offer and a neutral mindset.

You will hear how Emily became fully booked at $185, why simple daily thought work and gratitude shifted her results, and how community support helped her get visible in Peru, Illinois. She explains the practical steps that moved her from “I hope this works” to selling multiple packages a day and contributing equally at home without more hustle.

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How to Build a Fully Booked MFR Practice

Emily got fully booked by focusing on the real business problem, not the loudest one. She tracked facts, set a sustainable rate, and made consistent offers. She used a neutral mindset to take action even when she felt scared. Evaluations and simple weekly reporting highlighted what worked and what needed attention. That clarity created momentum.

Overcoming Visibility Fears

Visibility did not feel natural at first. Emily practiced introducing herself as an MFR therapist, joined the local chamber, and became more present in her community. She joined a gym to be seen and had a client book from an exercise class. The goal was simple. Be in the room. Make offers to help.

Mindset Shifts for Consistent Income

Daily thought work and written gratitude supported each sales action. Emily wrote down wins in past tense to prime her brain for follow through. She “dressed for the rate” to embody her new identity. Getting to neutral made it easier to do the next right action without waiting for perfect confidence.

Pricing and Packages: Facts, Data, and Belief

Emily’s rate moved from $75 to $125 to $185. She was not fully booked at $125. At $185 she filled her calendar at 16 clients per week. The lesson is clear. Pick the rate your business needs, not the one that feels comfortable. Pair the math with belief work and simple selling.

Quick math win: One month at the new structure out-earned what used to take many months at $75. Fewer clients. Better margin. Less stress.

Real Therapist Wins

• Fully booked at a sustainable rate
• Multiple package sales in a single day
• Clearer conversations at home by owning the financial role
• A website built from scratch after SEO and website trainings
• Confident offers made from a calm, neutral state

Systems That Create Calm Profit

Emily leaned on Foundations tools. Weekly evaluations. Clear targets for fully booked. Working capital habits. Time blocked for life goals. She set a new personal target, a Wyoming pack trip next August, and built a simple savings plan to fund it by moving overflow into a dedicated account.

What Changed at Home

Raising her rate and staying fully booked shifted family dynamics. Emily contributed more at home, stood taller in her identity as a business owner, and set a clean boundary around money conversations. That clarity reduced friction and increased support.

Try This From Today’s Episode

• Write one gratitude line daily in past tense about a client booking or package renewal
• Identify your fully booked number at your current rate
• Audit your rate with facts and data, then choose the number your business needs
• Practice a neutral thought before every offer
• Block time now for your next life goal and set up a simple fund to pay for it

Memorable Quotes

• “I got fully booked at 185. It feels smooth and right.”
• “Gratitude plus neutral action is what sold my packages.”
• “Pick the rate your business needs, then sell from clarity.”

Resources and Links

• Emily’s site: http://sol-inspired.net
• Join Foundations to get fully booked: http://themfrcoach.com/foundation
• Free training: How to Sell MFR to Anyone in Any Situation
  Register here: http://themfrcoach.com/webinar

Foundations is the coaching, community, and structure that helps MFR therapists get fully booked without chaos. If you are ready to raise your rate, sell with confidence, and build calm profit, join The MFR Coach® Foundations program today: http://themfrcoach.com/foundation . Want to see how we teach selling first? Save your seat for the next live webinar: http://themfrcoach.com/webinar

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