EP. 231 How Lorien Overcame “Do it myself” Mentality To Grow Her MFR Business

In this episode, Heather welcomes Lorien Caldwell who has been part of the coaching program for 80 days. 

Lorien candidly discusses the challenges she faced before joining the program, including her skepticism about the value of coaching and the struggle to fully commit to myofascial release therapy over traditional massage. Throughout their conversation, Lorien reveals how the coaching has empowered her to embrace her role as an expert, set healthy boundaries, and confidently raise her rates from $135 to $185. She also highlights the impact of her coaching experience on her business growth, reporting nearly $8,000 in revenue in just over two months.

Press play to join Heather and Lorien for an inspiring discussion that encourages therapists to step into their power, embrace change, and thrive in their practices.

GUEST INFO —

Lorien Caldwell, owner of Myofascial Wisdom PLLC in Green Valley, Arizona | Website 

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**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

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