EP. 266 Why Your Website Shouldn’t Be a Shrine to John Barnes: How to Lead With Your Message, Not Your Method

In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is the key to filling your schedule and helping more people. If you’ve ever struggled to describe what you do without hiding behind the method, this episode will help you step into your role as the expert and make MFR mainstream in your community.

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Is Your Website Helping You Stand Out or Keeping You Hidden?

• Why therapists unknowingly create “shrines” to John Barnes instead of personal brands.
• The real reason clients aren’t finding you through Google searches.
• What potential clients actually care about when visiting your site (hint: it’s not your seminar list).
• The importance of showing your face, your name, and your story right on your homepage.

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Method vs. Message: What’s the Difference?

• Your method is how you help people (MFR).
• Your message is why it matters to them (freedom from pain, hope, healing).
• Why leading with your message builds trust and converts browsers into booked clients.
• How your message bridges the gap between clinical language and client understanding.

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The Hidden Fear Holding MFR Therapists Back

• How fear of judgment and the need for belonging keep therapists from claiming their authority.
• Why waiting for external validation like “enough seminars” or “enough experience” keeps your business small.
• How to step into your own power without waiting for permission or approval.

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Are You Confusing Humility with Invisibility?

• Why “staying humble” often means staying hidden.
• The myth of being “good enough” and why there’s no certification for confidence.
• How visibility creates opportunity, income, and impact in your community.

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Making MFR Mainstream Starts With You

• Why building your brand around you amplifies the MFR method, not diminishes it.
• Simple website changes that shift you from invisible to unforgettable:
  • Add your name and photo to your homepage.
  • Lead with your client outcomes and message.
  • Keep your training listed, but secondary.

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Building Trust Through Clarity and Confidence

• Clients want a real person, not a textbook.
• How confident, personal messaging attracts ideal clients faster.
• Why being the face of your business makes MFR more accessible to the public.

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Key Takeaway

Making MFR mainstream is not about replacing John Barnes. It is about elevating your own voice. Your message is what creates connection, trust, and a fully booked schedule. When you stop hiding behind the method, you start leading the movement.

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Free Training Mentioned

Join Heather for her free live webinar:
“Sell MFR to Anyone in Any Situation.”
Learn how to sell MFR with confidence and clarity, speak in a way clients actually understand, and fill your schedule without feeling salesy.
👉 http://www.themfrcoach.com/webinar

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Special Announcement

The Foundations Program price increases on December 1, 2025.
Enroll now for $3,000 before the rate rises to $4,500 and gain access to:

• Full business coaching curriculum
• SEO training with Laura Jawad
• Sales and mindset coaching
• A thriving community of therapists making MFR mainstream

Learn more and join today at http://www.themfrcoach.com/foundation.

**This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**

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