EP. 267 Calm Profit At 100k. Sara’s Story Of Rate Math, Advanced Sales, And Owner’s Pay

In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a new level of calm, confidence, and self-trust.

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Key Takeaways

How has Sara’s definition of success evolved?
Sara reflects on how her early view of success was about what she could buy. Today, her focus is on stability, consistency, and calm profit. She shares why running a predictable business can feel “boring” at times and why that’s actually a sign of maturity and success.

What changed after hitting her first 100K year?
Sara explains that her first six-figure year was both exciting and eye-opening. She hit $100K but spent everything and felt unfulfilled. The lesson she learned is that numbers mean little without systems, awareness, and emotional regulation behind them.

How raising rates changed everything
Guided by Heather, Sara raised her session rate from $180 to $250 after doing the math on what she truly wanted to take home. That decision led to a $24,000 July and consistent $6K–$10K months. She shares how nervous-system regulation, mindset work, and self-trust helped her step into that new level of leadership.

The power of knowing your numbers
Through Beyond 100K Mastermind, Sara learned how to pay herself $4,400 per month, fund taxes in advance, and maintain accounts for working capital and emergencies. She shares how financial clarity has built her confidence in the treatment room and made her business sustainable long-term.

Creating structure and freedom
Sara now runs her business with simple weekly rhythms that give her energy instead of draining it. She has Tuesday admin days, clear client boundaries, and weekends off. She talks about how planning ahead allows her to rest fully and lead her business intentionally.

Rebuilding a healthy relationship with money
Sara and Heather explore what it means to not just earn money but keep it. Sara explains how true safety and self-trust come from taking responsibility, building systems, and understanding that calm profit is better than hustle every time.

Why support and coaching still matter
Sara shares how staying in coaching keeps her accountable and grounded. Weekly calls, Voxer access, and community mean she never has to face business challenges alone. Support helps her stay focused, confident, and in motion toward her goals.

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Key Wins and Metrics

• 2021 Revenue: $39,870
• 2022 Revenue: $60,000
• First 6-Figure Year: 2023
• 2024 Projected Revenue: $100K+
• July 2024 Earnings: $24,000
• Personal Pay (2024 to date): $48,000 and rising

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Mindset Lessons from the Journey

• Success can feel “boring” when it’s sustainable.
• Awareness shortens recovery time from setbacks.
• Calm profit beats hustle every time.
• Every MFR therapist deserves to earn more than a living wage.

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What’s Next for Sara

Sara’s goal for 2025 is to maintain her $100K business with ease while increasing her personal salary to $70K–$80K. Her focus is on building long-term financial stability, expanding her savings, and continuing to lead both her life and her business from calm authority.

Website | Instagram | Facebook | EP. 35 Looking Busy vs. Being Busy with Sara Martin | Minisode 13: Sara Martin From Fire Rainbow Myofascial Release | EP. 145  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 1 | EP. 146  The Journey of MFR Business Ownership with Guest Hosts Donna, Leslie, and Sara Part 2 | EP. 182 Beyond 100K Series: How To Take Time Off 

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