In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and raised her rates with integrity.
Who is Sarah Collins and what does she do?
Sarah is a Reiki Master Teacher, Meditation Instructor, Speech-Language Pathologist, and John F. Barnes trained Myofascial Release Therapist. She owns Sarah Elizabeth Reiki in Pottstown, Pennsylvania, offering both in-person and online services that blend healing, science, and spirituality.
Why spiritual alignment matters in an MFR business
Sarah searched for a coaching program that aligned with her values and desire for a sustainable, joyful business. She found that honoring spiritual alignment made her business easier, more abundant, and more beneficial for everyone involved. Running a profitable business and staying true to your values can coexist.
Overcoming fear of visibility and recording
Sarah once feared being seen and heard. With practice and coaching, she learned to record confidently and plans to launch her own podcast. Her advice: hit record, allow silence, and edit later. Confidence grows through repetition and self-trust.
From contractor to CEO: what changed?
A sudden office change pushed Sarah to step into full ownership of her business. She left a contracting role, set new clinic hours, and moved into a dream treatment space. Choosing aligned decisions over safe ones led to new momentum, freedom, and growth.
What an aligned treatment space looks like
Sarah now practices at Fox and Hollow Retreat Center, where clients walk through the woods, unwind in nature, and integrate after sessions. The environment mirrors her care and attention, elevating client experience and retention.
Integrating Speech-Language Pathology and MFR
Sarah combines MFR principles with her SLP background to treat complex cases such as concussion recovery, dysphagia, voice disorders, ADHD, and oncology rehab. One client in her 90s regained the ability to navigate phone systems after a short MFR series and self-treatment coaching.
Daily alignment practices that support pricing and boundaries
Sarah’s daily rituals include Reiki, gratitude, and thought downloads that clear worry and strengthen her belief in the value she provides. Her boundaries are clear: no weekends and defined hours that protect energy and sustain long-term results.
Are vacations optional for MFR therapists?
Sarah took her first true vacation in five years and learned that purposeful rest is essential. Stepping away felt uncomfortable at first, but she saw how rest fuels creativity, well-being, and longevity. Intentional time off protects both health and revenue.
Money mindset and pricing integrity
Sarah reframed money as energy and commitment. She invests deeply in training—Reiki in Japan, Barnes in Sedona, and meditation in California—and believes that paid services increase focus and follow-through. Charging appropriate rates creates better outcomes for both therapist and client.
Specialist positioning and data-driven rate setting
Clients pay for transformation, not time. Sarah encourages therapists to look at real data before raising rates: business expenses, working hours, and desired owner’s pay. When you know your numbers and believe in your value, rate changes become acts of leadership.
Community and coaching accelerate progress
Support and structure shorten the gap between knowing and doing. Weekly calls, accountability, and mentorship turn advice into implemented systems. You don’t have to figure it out alone; consistent coaching creates lasting momentum.
Sarah’s next chapter includes a growing waitlist, more teaching, and helping clients strengthen self-care between sessions. She continues to align her rates with her expertise and focuses on building long-term stability and fulfillment.
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