EP. 273 Going All In at 56: How Aimee Rebuilt Her Life, Quit the Grind, and Started Booking 10K Months With MFR

How to Build a Fully Booked MFR Practice Without Overworking

Aimee started her career as a massage therapist in 2001. For years she did what most therapists do—full body massage, chasing pain, long hours, and burnout. She also ran a bar and restaurant, often working 16–20 hour days just to keep it all going.

By 2023 she was exhausted and still not earning what she wanted. She joined Foundations to raise her rates, learn to sell MFR confidently, and become a full-time therapist. Within a year, she converted almost every client to MFR only, priced her work based on facts and data, and built a fully booked schedule that supports her life.

Result: she went from 2–4K months to consistent 10K+ months.

Overcoming Objections to Selling MFR

One of Aimee’s biggest shifts was letting go of people-pleasing. She stopped squeezing in clients and overworking just to keep everyone else comfortable.

Now she allows others to have their feelings about her boundaries while she keeps her schedule aligned with what’s sustainable. This change allowed her to work less, earn more, and finally enjoy her life outside of work.

Mindset Shifts for Consistent Income

Aimee used to believe she wasn’t “good with numbers.” Inside Beyond 100K, she faced that fear head-on. Tracking her income, understanding her profit, and making decisions from clarity gave her power.

She now knows exactly how to create and sustain 10K months. With financial stability, she’s paying off debt, hiring help, taking time to rest, and truly enjoying the life she’s built.

Real Therapist Wins: Reinventing Your Life at 56

Aimee sold her restaurant, left a long-term relationship, and created a practice that supports her well-being. She calls herself a high-income earner and plans to keep working because she loves what she does.

Her advice: fear is there to protect you—but not from the things meant for you.

Connect with Aimee Slater, owner of Myofascial Wellness in Port Clinton, OH | Phone: (419) 341-2912 | https://www.vagaro.com/aimeeslaterlmt

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